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From survival to survivorship:
Shifting the focus to living well with cancer and beyond
Sponsored by
*This project was commissioned, funded and reviewed by Pfizer Inc. Economist Enterprise performed the research independently and retained full editorial control.
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Across Europe, cancer is touching more lives than ever—but so are breakthroughs in cancer care. As survival rates increase, more people are living longer with and beyond cancer. Our film explores what this shift means for national cancer control plans—and how our North Star Framework can guide the way forward.
The North Star Framework
Surviving cancer should mean living well, not just longer.
There is an urgent need to refocus cancer control plans and care, placing survivorship at the core. With fewer than half of national cancer plans addressing survivorship and just 18% including survivor input, it's time for a reset.1
The North Star Framework aims to transform how we measure success in cancer care—before, during and after treatment by focusing on the services and supports cancer patients need. By integrating real-world insights and diverse stakeholder perspectives, the framework highlights key indicators for progress across the entire cancer journey. However, it’s not simply a set of metrics – it's our call to action: to embed patient-centered, holistic support into every cancer plan and policy.
The North Star Framework aims to transform how we measure success in cancer care—shifting the focus from solely survival to survivorship. By integrating real-world insights and diverse stakeholder perspectives, the framework highlights key indicators for progress across the entire cancer journey. From access to care to economic and financial considerations, we take a holistic view of cancer to ensure that every patient receives the support they need to survive and live well-- with and beyond cancer.
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Survivorship
/sərˈvīvərˌship/
Involves a continued focus on the mental, physicial, social and emotional health of individuals from the time of cancer diagnosis through the balance of their lives; living well with and beyond cancer.
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Beyond survival: the current state of cancer care
Explore our infographics showcasing key survey findings from France, Germany and the UK. Drawing on insights from the general population, patients living with cancer and healthcare professionals (HCPs), we highlight current gaps in cancer care, patient engagement and public awareness.
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Survivorship means different things to different people… It’s a question of, ‘what kind of support do you need going forward’?
Sonali Johnson, Head of Knowledge, Advocacy and Policy, Union for International Cancer Control (UICC)
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Survival and beyond: lived experiences of strength, resilience and hope
Behind every cancer statistic is a human story–one of courage, strength, and perseverance. In this two-part blog series, we shine a light on the lived experiences of people with cancer, discussing their journeys from diagnosis to remission. By sharing these stories, we gain a deeper understanding of what it means to live with cancer while uncovering opportunities to improve care and support for individuals and their families.
From survival to survivorship: shifting the focus to living well with cancer and beyond
Our research aims to transform how we measure success in cancer care—shifting the focus from solely survival to survivorship. By integrating real-world insights and diverse stakeholder perspectives, the framework highlights key indicators for progress across the entire cancer journey. From access to care to economic and financial considerations, we take a holistic view of cancer to ensure that every patient receives the support they need to survive and live well with and beyond cancer.
References
- Romero Y, Tittenbrun Z, Trapani D et al. The changing global landscape of national cancer control plans. The Lancet Oncology, 2025, Volume 26, Issue 1, e46 - e54.
PP-UNP-GBR-13576, October 2025
The findings and views expressed do not necessarily reflect the views of the sponsor. Economist Enterprise retains full editorial control over research and is solely responsible for all content.