
THE APAC CREATIVE ECONOMY
Across Asia-Pacific, cultural influence is becoming economic growth. Explore how the region’s creative industries are opening up new opportunities for investment, jobs and exports.

FROM CULTURAL POWER TO ECONOMIC POWER: APAC’S CREATIVE INVESTMENT STORY
South Korea has shown how creative industries can become a global economic force. As Thailand and Indonesia build their own creative economies, what will it take for them — and the next generation of APAC markets — to follow suit?
Meet the speakers:
Oriel Morrison-Higgins Host
Guiding the conversation on how Asia-Pacific’s creative industries are turning cultural influence into economic opportunity.
Andrew Ure Vice President, Global Affairs APAC, Netflix
Bringing Netflix’s regional perspective on how investment in local stories can create global audiences — and generate economic benefits far beyond the screen.
Prof Yonghee Kim Professor of Business Administration, Sun Moon University
Exploring the policy choices, intellectual property protections and industry foundations that helped South Korea become a global creative powerhouse.
Dr Nessara Sukpanich Associate Dean for Administration, Faculty of Economics, Thammasat University
Examining Thailand’s creative potential, the policies needed to unlock it, and the ambition to build the next global cultural success story.

THE TRANSFORMATION OF APAC’S CREATIVE ECONOMY
From the global appeal of Korean and Japanese pop culture to the ambition to build new creative hubs, discover how Asia-Pacific’s creative industries are generating economic opportunity and extending the region’s cultural influence. Explore our articles, podcasts and infographics, alongside a report produced with the Asian Development Bank examining the policy, skills and investment needed to unlock the sector’s potential.

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FROM CULTURAL REACH TO ECONOMIC VALUE
At the Busan International Film Festival (BIFF), Netflix and Economist Enterprise brought together policymakers and creative-industry experts from across APAC to explore how the region can realise this potential.
